THE FULL PLAN ↗
Enquirer Consulting Group / Prepared for AccessSync
September 2026

21,388 named.
4,484 in your entry pool.

Ed, on Monday you sized your market at about 2,000 named individuals. Our first pass counted 2,381, the full sweep held 10,030, and on Wednesday, August 19, you took the red pen to it, which is exactly what this page was built for. Then overnight we ran the whole market again across our estate, two independent licensed sources, and your own Asembia attendee file: the census now holds 21,388 named people in the access conversation, pre-verification. Your rulings run through all of it. On September 23 your team sent the roles back in three tiers. A is market access; pharma brand marketing (new); and managed markets and payer. B is commercial leadership; patient services and patient access; reimbursement; and Access Operations, your team's new name for IT, which you have since moved up from C. C is HEOR; pricing, contracting and trade; analytics; and field sales. Directors and managers lead, your bottom-up ruling. Your August rule, the first three rings at director and manager level, puts the entry pool at 4,868, or 4,484 once your own client companies come out of it, which they now have. That 4,484 stands under your August rule, and the view by your tiers now sits below it.
Working session document. Pre-verification, no pricing.
21,388
named people in the access conversation, the full census, pre-verification
4,484
in your entry pool by your August rule, after your client companies come out. Was 4,868 before your client companies came out, and 4,548 until September 23, when one more company came behind your client gate
3,735
in your A tier at entry level, market access plus managed markets and payer, after your client companies come out
15,494
at the companies behind your 365 rows after your client companies come out, and that is a floor. Was 17,008 before your client companies came out, and 15,862 until September 23
4,365
US-headquartered pharma and biotech mapped, next pass widens past HQ on your therapy-in-market point
365 / 365
rows on your scored brand list now carrying named people, map plus that week's gap-fill run. Every one.
Pharma and biotech companies in the estate
43,134
US-headquartered, 10 or more employees
4,365
Already carrying named buyer coverage
1,446
Bar lengths are compressed for readability, the true ratios are steeper: 10 percent, then about 3 percent. The 1,446 overlaps rather than nests inside the 4,365, because it also holds international companies whose US teams we hold names for. And we still cut more than we kept: hospital patient access teams, payers, distributors, hub-services vendors, diagnostics firms and consultancies all match these titles, and the organization filter strips them out pass by pass. What the filter misses, the verification stage removes. One correction from Wednesday is owed here: this company layer still counts US headquarters, and your point stands, what matters is the therapy being in market in the US, not where the HQ sits. 2,686 of the estate's 10,030 named people already sit at companies headquartered outside the US, and the company count gets rebuilt on that rule in the next pass. The 1,446 organization count is the figure from Wednesday's session; verification's employer re-keys will restate it in the same pass.
Where they sit

The map of your buyers.

Hover any state. Click it to pin the detail. This view draws the estate layer of the census, the first 10,030 people, whose locations are already on record; the overnight additions take their places here as verification confirms each one. Each tile carries two layers: the named people already placed, and the pharma and biotech companies headquartered there. The density follows the industry: the coasts and the pharma corridors carry most of the market, which is exactly where outreach, events and your seller's travel should concentrate. Named people sit in 47 states and DC. Mapped companies sit in all 50 and DC.

FewerMore
Shade follows named people. Company counts are US-headquartered pharma and biotech with 10 or more employees.
United States
Named individuals9,953
Director and above5,137
Companies headquartered4,365
Share of the map100%
The geography draws the estate layer: 77 of its 10,030 people and 459 of the 4,365 companies have no recorded state and are excluded from this view only. Click any state to pin it here.
The shape of the market, by your tiers

Your three tiers, in your team's order.

On September 23 your team sent back the priority of prospect roles in three tiers, and this section now reads the way they drew it. The big number on each card is the family total across the full 21,388 census, all seniorities, pre-verification, the same totals as before. The entry band under it applies the rule behind the 4,484 to every family: director and manager level, plus Head titles that carry Director, with your client companies out, confirmed ex-US people held out, and the hubs, agencies and diagnostics firms that share these titles screened out. Four of the roles you named are not families the census holds yet: pharma brand marketing in A, Access Operations in B, and analytics and field sales in C. We pull those fresh in the build, cut to the titles you mean. The families your August ruling cut or parked now sit where your tiers put them: commercial leadership and patient services in B, HEOR in C. The rest of your exclusion list, the names to avoid, is still in progress, and nothing is contacted before it lands and is applied.

Tier A
Market Access
The center in August, first in A now. Entry band: 2,303.
4,874
Tier A, new
Pharma Brand Marketing
New in A. Not in the census yet, so we pull it fresh in the build, cut to the titles you mean.
to pull
Tier A
Managed Markets & Payer
Up from the third ring in August. Entry band: 1,432.
2,465
Tier B
Commercial Leadership
Out in August, now in B. Entry band: 470.
1,836
Tier B
Patient Services
Parked in August, now in B beside patient access. Entry band: 813.
1,606
Tier B
Patient Access
The second ring in August, now in B with patient services. Entry band: 749.
1,704
Tier B
Reimbursement
Committee, not entry, in August. Now in B. Entry band: 2,666.
3,830
Tier B, new
Access Operations
Your team's new name for IT, moved up from C. Not in the census yet, so we pull it fresh in the build, cut to the titles you mean.
to pull
Tier C
HEOR
Out in August, now in C. Entry band: 881.
1,578
Tier C
Pricing, Contracting & Trade
Committee, not entry, in August. Now in C. Entry band: 2,014.
3,049
Tier C, new
Analytics, Field Sales
New in C. Not in the census yet, so we pull them fresh in the build, cut to the titles you mean.
to pull
Outside your tiers
Adjacent
Titles that border the conversation. Your tiers don't place them, so they stay held.
446
Who is in the room

Seniority across the 21,388.

2,604
7,979
6,488
4,317
2,604 senior leaders: VP and above, heads, C-suite. Deprioritized on your ruling, not excluded, and new-in-role leaders are the trigger7,979 directors: your primary point of contact, senior directors included6,488 managers and leads, the people doing the work4,317 specialists and analysts, the champions pool around them
Your ruling from Wednesday runs through all of it: directors and below beat directors and above, because the VP's yes is only permission to start discovery, and the people doing the work decide. The exception you named is a leader new in role, they create change anyway, and that lane is below.
Named people, on the record

Twelve rows from the sweep.

Twelve real people across twelve pharmaceutical and biotech organizations, from Eli Lilly down to a 180-person biotech, with their titles exactly as the estate recorded them. This table did its job on Wednesday: eight of its twelve rows now sit outside the pool your red pen drew, a commercial-leadership VP you cut outright among them, and one row, Jeff Haushalter, turned out to be someone you know and already have on your list to reconnect with. That is what a sample is for.

NameTitle, as recordedOrganizationStateProfile
Jeff HaushalterHead of US Field ReimbursementUCBGAOpen
Juan RomanSenior Director, Global Market Access HCV/SpecialtyAbbVieILOpen
Tracey WalshDirector, Patient Access ServicesAlkermesMAOpen
Chelsea GlinskiExecutive Director Market Access & Reimbursement StrategyAstellasILOpen
Jennifer PocoskiDeputy Director, Global Health Economics and Outcomes Research / Global Market AccessBayerNYOpen
Christine MarshVice President, Market AccessBoehringer IngelheimNYOpen
Scott RubinDirector Market Access, Oncology Business UnitEli LillyINOpen
Sal GraussoVice President Patient AccessEndoPAOpen
Cristian AzcarateAssociate Director, Field Reimbursement Management Operations TeamGenentechCAOpen
Nancy MoodyDirector, Market Access & Business IntelligenceGrifolsNCOpen
Jennifer LauxVice President, CommercialInovio PharmaceuticalsPAOpen
Mary LawrenceDirector of National AccountsCollegium PharmaceuticalCOOpen
Before you weigh the numbers: every number on this page is a pre-verification snapshot from our own data estate, and parts of that estate are old. 1,047 of the rows sit under 43 employer names that have since been acquired or renamed, Shire and Celgene among them, and some of the people will have moved on. The long tail of 1,446 organizations will also carry some the verification pass reclassifies out. The plan prices all of that in: before anyone is contacted, every row is re-verified live, person by person, employer by employer, and mapped to the brand and therapy they actually cover.
What the full map adds from here: each person re-verified and tied to their therapy, the majority of the 4,365 mapped companies where we do not yet hold an access name filled in, and the launch-team route layered on top, the access and commercial functions built 12 to 18 months before a therapy reaches approval. Treat the 21,388 as a census to be confirmed, not a list to be blasted.
Your list, cross-checked

The 365 rows you scored, matched against the map.

You sent us "Pharma Brands with Pain": 303 in-market brand rows and 62 launches inside the PDUFA window, each scored on your four criteria, access complexity, field capacity, competition, commercial pressure. We matched every row against the map: 321 of the 365 sit at companies where the map already holds named access-family people, 5,903 of them on Wednesday's join, 6,570 once we corrected the company-name read, 2,733 at director level or above. Then we went after the 44 rows with no name. A live sweep through a third licensed source that week named 683 more access-family people, 476 at director or above, across 33 of the 34 companies behind those rows. Combined: 365 of your 365 rows now carry named people, including all 241 Tier 1 rows and all 62 launches. Six rows from the cross-check:

Brand, as you scored itYour tierCompany behind itNamed people held
OHTUVAYRE (ensifentrine)Tier 1Merck (Verona Pharma)251
EYLEA / EYLEA HD (aflibercept)Tier 1Regeneron175
VYVGART / VYVGART HYTRULOTier 1argenx3
PURIFIED CORTROPHIN GELTier 1ANI Pharmaceuticals3
IBTROZI (taletrectinib)PDUFA launchNuvation Bio14, live sweep
KOMZIFTI (ziftomenib)PDUFA launchKura Oncology14, live sweep

Four of the 683 from the live sweep, titles exactly as recorded:

NameTitle, as recordedOrganizationProfile
Stephen ThompsonVice President, Head of Market AccessKura OncologyOpen
Tom BoeingSenior Vice President, Market Access and Commercial StrategyNuvation BioOpen
Patrick J. LievanoExecutive Director, Market Access Regional AccountsMadrigal PharmaceuticalsOpen
Kurt TurnerSenior Director, Market Access Strategy and Pricing OperationsTarsus PharmaceuticalsOpen
What these counts are, and are not: verification's first catch is already in the table: your sheet lists AstraZeneca as Verona's acquirer for OHTUVAYRE, and the deal that closed was Merck's, so the row reads Merck. Beyond that, matching is at the company level and pre-verification, and the live-sweep names come from a third licensed source, held to the same title rules as the map. These are access-family names at the company behind each brand, not people confirmed onto the brand itself. Tying each person to the therapy they actually cover is the verification pass. The one row that stayed dark here, XELSTRYM at Noven, has since closed too: Noven posted a Sr Director, Trade and Market Access opening and had taken the listing down, and that week's gap-fill run named a contact there. Noven is a genuinely small organization, so coverage stays thin, but every one of your 365 rows now carries at least one named person.
Your spreadsheet is the targeting filter the engine needs: four criteria, already scored, already tiered. We did not have to invent your trigger definition. You sent it, and 43 of the 44 rows it exposed were closed within the week.
Since August 19

Your files went straight to work.

First, the census. Overnight we ran your whole market again, this time across everything at once: our estate, two independent licensed sources, and your own Asembia attendee file, deduplicated person by person. The result is the page you are on: 21,388 named people in the access conversation, 17,008 of them at the companies behind your 365 rows, and that at-your-companies figure is a floor because company names hide matches. By your exact rule, directors and managers in the first three rings, the entry pool is 4,868, with a further 1,487 specialists held as the champions layer for your call. All of it pre-verification. Two housekeeping notes we would rather volunteer than have you find: our own earlier join under-read your company names and we have corrected it, and about 2,100 census people are confirmed ex-US and held out of the pools until your therapy-in-market rule is applied person by person.

Hours after the call you sent the transcript and your Asembia attendee file, 6,376 people carrying your own codes. Of the segment you scored best fit, pharma company, score 1, role A, 92 are already on the map. We ran all 92 through an independent licensed source overnight: 76 confirmed still at the company your file lists, 2 now at another company on your brands sheet, and 14 the source did not return, so they stay unverified until crossed elsewhere. The same check also handed us the current employer for 43 of our own records, a re-key that lands in the next pass, which is exactly the job verification exists to do.

The trigger you named, run as a lane. "New hires is a great trigger event", your words, and a new leader creates change anyway. So we ran a first pass overnight: at least 78 people in your first three rings are inside their first year in seat at your target companies, with five brand-new VPs of market access alongside them and a sixth on the boundary. The source's start dates are month-granular, so months are rounded. A sample:

NameTitle, as the source records itOrganizationIn seatProfile
Emil N.Lead Director - Market Access Strategy, Analytics & Insights - Solid TumorsGenentechabout 3 monthsOpen
Michael DillDirector, Market Access Regional AccountsNovo Nordiskabout 8 monthsOpen
Lucy WestAssociate Director, Market Access Engagement - Hospital SystemsNovartisabout 10 monthsOpen
Ryan MunafoVice President Market Access, Head of Access Marketing, Advocacy, and Account ManagementBayerabout 8 monthsOpen
Eric TurowskiVice President, Market Access - Oncology FranchiseJazz Pharmaceuticalsabout 11 monthsOpen

And the signal behind your one dark row, measured at scale. Noven going dark made sense because the company had posted the access seat itself. The same signal runs across your whole list: at least 33 of your target companies have posted market access titled roles, AbbVie, Novartis, Merck, AstraZeneca, Amgen and Takeda among them. How recent each posting is gets dated in the verification pass before anyone treats it as live.

Floors, not totals: the two trigger lanes above came from the first pages of a single overnight pass through an independent licensed source, pre-verification, and every count can only grow. The lane itself is the point: this is your trigger event running as a repeatable feed, and wiring it permanently into the engine is part of what we would build.
The census, refreshed

The full market, mapped.

That week's gap-fill run folded straight into the same census, dictionary and logic behind everything above. The numbers below are the ones to work from, still pre-verification, still a floor rather than a ceiling.

Full census
Named people, all seniorities
The whole graph we can search, filter and cut.
21,388
Your literal rule
Entry-strict
Director, Manager/Lead, or a Head-level title with "Director" in it, after your client companies come out. Was 4,868 before your client companies came out, and 4,548 until September 23, when one more company came behind your client gate. Correction note below.
4,484
At your named companies
Entry-strict, at target
Your core outreach pool, by your own rule, after your client companies come out. Was 4,231 before your client companies came out, and 3,911 until September 23.
3,847
Beyond your list
Entry-strict, at a fitting manufacturer
Same rule, same title band, a company not yet on your list.
637
At your companies, all seniorities
At-target total
Every named person at a company on your list, any seniority, after your client companies come out. Was 17,008 before your client companies came out, and 15,862 until September 23.
15,494
Beyond your list, all seniorities
Beyond-list total
The wider census outside your named companies, before the client gate.
4,380
Committee
Buying-committee population
Everyone who could plausibly sit in or influence a decision, all seniorities, after your client companies come out. Was 6,027 before your client companies came out, and 5,727 until September 23.
5,622
Reachable leadership
Head, VP and above, C-suite
Executive sponsors and budget holders, before the client gate.
952
Champions layer
Supporting and specialist titles
Internal advocates, not the primary send list, before the client gate.
1,487
One number is worth recording plainly: entry-strict is 4,868, corrected down from a previously circulated 5,042. A geo-classification pass that week newly confirmed 173 people as outside the US, people who had been sitting in the pool because their location data was in a format we could not previously read. If 5,042 is a number already in use anywhere else, 4,868 is the one to use from here. It is a data-quality correction, not lost prospects. A second gate now sits on top of that one: your own client companies are pulled out of every send pool above. Once that gate runs, the entry pool you would actually be sent into is 4,484, not 4,868. Committee moves from 6,027 to 5,622, the at-your-companies total from 17,008 to 15,494, and the entry pool at your companies from 4,231 to 3,847. On September 23 one more company came behind your client gate; before that, these read 4,548, 5,727, 15,862 and 3,911. The 21,388 census does not move, that stays the map of the market, not the send list.

Inside the 4,868 entry-strict pool, before your client companies came out, the function split leans the way your own ruling does: Market Access carries 2,495 people, Managed Markets and Payer carries 1,579, and Patient Access carries 794. Together those three functions make up all of that 4,868.

The same rule and the same gate, cut by your September 23 tiers. With your client companies out, the 4,484 is market access 2,303, managed markets and payer 1,432 and patient access 749, so 3,735 of it sits in your A tier and 749 in your B tier. Run the same entry band across every family your tiers bring in and it reads like this, still pre-verification:

Your tierFamilies the census holdsEntry band, client companies out
AMarket access; managed markets and payer3,735
BCommercial leadership; patient services; patient access; reimbursement4,698
CHEOR; pricing, contracting and trade2,895

Pharma brand marketing in A, Access Operations in B, and analytics and field sales in C, are not in these counts. They come from the fresh pull in the build.

Who's in the census

Seniority across the 21,388.

2,604
7,979
6,488
4,317
2,604 senior leaders: VP and above, heads, C-suite, the executive sponsors and budget holders7,979 directors: your primary point of contact, senior directors included6,488 managers and leads, the people doing the work4,317 specialists and analysts, the champions pool around them
Your 190 companies, checked again

Every one of your companies now carries a name.

Checked company by company against the 365 brand rows on your sheet:

Brand coverage, checked againCount
Companies matched to at least one named person190 of 190
Companies with zero named coverage0, corrected from 44
Companies with only 1 to 2 named contacts, genuinely thin4
Named people across those 190 companies15,745
Director-level and above across those 190 companies7,425
Two honest footnotes: the 4 thin companies are genuinely small organizations, not a data gap, and 12 of your named target entries still return zero named people, most of them documented duplicate-name artifacts already flagged for cleanup rather than real gaps.
The search for hidden companies

We went looking for what's missing. We found nothing missing.

A fresh discovery pass that week searched specifically for US biopharma manufacturers that fit your profile, a real field team and a market access organization, sitting outside both your list and our census. It surfaced 58 candidate companies, matched 13 of them straight to companies already on the map, and found zero companies genuinely new to either your list or our census.

The gap between your roughly 400-brand estimate and the 365 rows on your sheet does not look like a hidden pocket of missing companies. It looks like a market that runs a little smaller than your own estimate, not a market we failed to find.
Before you weigh these numbers: every figure above is pre-verification, a floor rather than a ceiling. Company-name spelling variants can still hide a real match, location data on roughly 4,200 people remains unresolved, and a small number of person-to-company assignments are still being checked against fresh source data. None of that changes the headline: the reachable universe at your named accounts, and beyond them, is large, largely covered, and ready to work.
The other gap from Monday

The seat you would hire.

The engine solves the reach problem. This seat solves the calendar problem. On Wednesday you specced it yourself, and the profile below now reads to your numbers.

Knows the room

Eight to twelve years, your band, selling data, software or services into US pharma commercial teams. Director-type, and deliberately not a rolodex hire that expires after the first salvo, your rule. Speaks market access fluently: payers, coverage, pull-through, the field's daily reality.

Hired by you, to your profile

You run the hire to this profile, your rule. We build the systems and train them one to one on them.

Ramped by the engine

They never start from a cold desk. The engine is built and running before the seat is filled, and we train them on AccessSync One, your pitch and your market, so their ramp is spent selling.

Yours at the end

Your employee from day one, working your pipeline day to day on systems that transition to you at handover. You end with a working seller and the machine that feeds them.

A first sales hire made blind is the hardest bet to unwind. This removes the guess: the engine comes first, and the seat arrives with the sector already in their pocket.
Where things stand

What we need from you.

01
The names to avoid: your client companies with named individuals and roles. Still in progress, your words, and nothing gets staged to anyone until it lands and is applied.
02
Your PDUFA trigger notes, the dates and the notices that lead up to them, and who on your team joins you on LinkedIn, since the LinkedIn lane runs from your profile and theirs.
03
Field-sales examples, the one family still to come, so the fresh pull for your A, B and C tiers is cut right. Brand, analytics and Access Operations are in hand from your note of September 24.
04
Whether the coordinators and specialists in your tiers stay a supporting champions layer or become primary outreach.
Nothing here is final. That is deliberate. The fastest way to a right plan is to put a strong draft in front of the person who knows the market best.